Enterprise transcripts: Netease, Tencent have high income, and many downloads

Enterprise transcripts: Netease, Tencent have high income, and many downloads
As the domestic mobile game market has stabilized, the demographic dividend has receded, and the issue of strict version regulation has emerged, more and more mobile game manufacturers have targeted overseas markets and have gone abroad to find new possibilities.On March 31st, according to the 2019 annual list of Chinese manufacturers ‘revenue and download downloads released by App Annie, Fun Plus, NetEase, Tencent ranked the top three in revenue, byte beating, Huanju Group and Alibaba ranked the download listThe top three.Fun Plus is still firmly on the top of the revenue rankings in 2019, with 9 of the 12 months averaging the top of the revenue list.This comes not only from the stable performance of the two games “Earth of the Musketeers” and “King of Avalon”, but also from the combat of different forces in its new game “Survival State”.NetEase ranked second in the total revenue list in 2019.With the celebrations of “Wild Action” and “Onmyoji”, the content updates of “Fifth Personality” and “After Tomorrow” have increasingly opened up the gap with other operators in the Japanese market.August and November topped the monthly income list twice.Similarly, the big manufacturer Tencent also continued to achieve the stable performance of games such as “PUBG MOBILE” and “Glory of the King”, ranking third in the revenue list, and the ranking rose by 2 places in about 2018.The military Lilith game is only in the second half of the income list. After the release of “Awakening of Civilization” and “Sword and Expedition” successively, the income increased rapidly and rose to the fourth place in the income list.The waist of the list focuses on the gathering time and Youzu, which acquired the overseas video social platform BIGO in March last year. Its flying chess game “Ludo Talent” released in February last year has a very high popularity in the Indian market.In the battle for the overseas demographic dividend, BIGO adopted the strategy of strengthening socialization and became a weapon to strengthen its product matrix.In addition to achieving good results in emerging markets, the game “Saint Seiya Awakening” released by Youzu in early September last year was ranked fourth in the GP revenue list on the second day of the French market. It successfully helped Youzu last year.In September, he rose to the 16th position on the list, and successfully ranked the annual income rankings.From the revenue list, TOP 5’s overseas manufacturers have stabilized, and the layout on the right has gradually formed.Although the product development, channel delivery, and operation capabilities of big manufacturers are very mature, other small and medium-sized manufacturers can still use flexible market choices and innovative game segmentation games to break out of the big manufacturers.Who dominates downloads in 2019?Backed by TikTok’s huge overseas user base, ByteDance has successfully entered the game business through the ultra-casual category and reached the top of the download list of overseas publishers in 2019.”My Kung Fu Special Bull” is the first game to join the overseas game market as a byte-beating overseas. Once launched, it topped the list of free games in Japan, and it has also performed well in South Korea, the United States and other markets.At present, ByteDance is still actively laying out the game sector. In addition, it will continue to use platform traffic to drive the development of casual small games, in addition to the development of oversized large and medium-sized games.Huanju Group is a new star in mobile games, and it is ranked second in the 2019 download list.Huanju Group ‘s success is not open to the study of specific market segments. Its flying chess game “Ludo Talent” released in February last year aimed at the Indian market, and it achieved super popularity in India, driven by amazing downloads.The increase in mobile game revenue.Alibaba entered the game business as early as 2014. After years of exploration and fission, it successfully reached the third place in the download list in 2019.In September last year, Alibaba developed the “Three Kingdoms Strategy Edition” for a year and a half. It was officially open for beta testing, and it reached the top of the App Store free list on the day of its launch.The fourth bus in the download list is rooted in the parent-child mobile game market, and overlaps in a more detailed field of early childhood education.At present, the series of games has been successful in Indonesia, Vietnam, India and other markets, which has promoted a substantial increase in overseas downloads.In addition to the above-mentioned strong growth stars, Tencent, NetEase, IGG and other mobile game manufacturers also have their own classic IPs and continue to harvest overseas demographic dividends. While ranking among the top in the revenue list, they have also maintained a continuous growth in downloads.Sauna, Ye Wang Bai Jinlei editor Li Weijia proofread Liu Jun